Responsibilities

• Activate and manage performance marketing campaigns across priority digital channels (e.g., retail media, eRetail search, paid social, programmatic, affiliate).
• Execute campaign setup, launches, and ongoing optimizations in-platform, ensuring accuracy, speed, and consistency with strategy and objectives, inline with brand defined strategy.
• Own day‑to‑day trading activities including bid management, budget allocation, pacing, and impression delivery.
• Continuously optimize campaigns in-platform based on performance data, platform signals, and learning agendas.
• Monitor KPIs such as ROAS, CPA, sales, conversion, and efficiency—identifying opportunities to improve outcomes across audience, creative, placements, and bids.
• Partner with the Strategist to operationalize optimization frameworks and ensure insights are actioned quickly.
• Execute testing plans (creative, audience, bid strategy, landing page) including A/B tests and incremental experiments.
• Support tagging strategy, QA, and data capture to ensure performance measurement is accurate and actionable.
• Contribute to performance reporting and learning readouts by translating data into clear observations and implications.
• Ensure all performance marketing execution adheres to P&G media buying principles, governance, and stewardship standards.
• Follow established trading playbooks, QA processes, and documentation standards.
• Support operational discipline through consistent workflows, naming conventions, and platform hygiene.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field.
• 1-2 years experience in performance media execution, preferably within consumer goods or digital commerce environments.
• Hands‑on experience driving indirect sales through performance marketing channels.
• Proven experience executing and optimizing ecommerce or digital commerce media programs.
• Strong working knowledge of ecommerce platforms, media buying platforms, and performance marketing best practices.
• Familiarity with digital marketing channels including retail media, eRetail search, paid social, programmatic, and affiliate marketing.
• Analytical proficiency and comfort working with performance data, dashboards, and web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong executional discipline with high attention to detail and accuracy.
• Comfortable working fast and iterating based on performance signals and test results.
• Collaborative mindset with the ability to work effectively across strategy, creative, analytics, and agency teams.
• Self‑directed, dependable, and able to manage multiple campaigns and priorities simultaneously.
• Curious, proactive, and motivated to continuously improve performance outcomes.
• Passion for driving digital sales growth and belief that performance can always be optimized further.
• Ability to work hybrid schedule in Cincinnati, OH based office.