Responsibilities

• Develop and own PlanetBox’s ecommerce growth plan—acquisition, retention, conversion, and AOV.
• Build proactive quarterly and seasonal roadmaps that tie ecommerce execution to brand, product, and campaign initiatives.
• Serve as the DTC business owner and primary stakeholder for all site-related initiatives and long-range planning.
• Partner with marketing, brand, and paid media teams to align ecommerce goals with broader GTM strategy.
• Forecast revenue, set weekly sales targets, and monitor performance to plan, course-correcting early.
• Own the end-to-end customer experience from landing page to checkout, ensuring it reflects both brand and performance best practices.
• Lead site testing and optimization roadmap (e.g., A/B testing, personalization, bundling, UX experiments).
• Partner with creative and product teams to evolve product discovery, PDP content, navigation, and purchase flows.
• Leverage onsite search, filter logic, and merchandising rules to drive better product visibility and discoverability.
• Orchestrate cross-channel campaign launches in the digital ecosystem, ensuring site, email, paid, and social are synchronized for maximum impact.