RR Digital

PI Advertising Director

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid media strategy for personal injury law firms with data-led optimization and client-ready recommendations.

  • Must-have: 5+ years leading paid media strategy in legal marketing with paid search and social.
  • Experience creating client-ready decks and proposals.
  • Standout: Cross-functional leadership across strategy, creative testing, and client presentations.

Job Description

Responsibilities

  • Support Paid Media Strategy: Partner with the Personal Injury Paid Media team to develop and execute strong campaign strategies for law firm clients.
  • Advise creative strategy including A/B testing in images, copy, landing pages, videos, etc.
  • Review paid search and paid social performance to identify trends, opportunities, and areas for improvement.
  • Guide recommendations around budgets, targeting, landing pages, and lead quality.
  • Identify, strategize, and execute to improve lead volume, signed case volume, and acquisition costs.
  • Create proposal decks for prospective and current law firm clients.
  • Develop simple, clear strategy recommendations that explain opportunities, budgets, KPIs, and next steps.
  • Turn marketing ideas and performance data into client-ready slides.
  • Support leadership with strategic client presentations and new business opportunities.
  • Review campaign, lead, and intake data to understand performance.

Requirements

  • 5+ years of experience in marketing strategy, legal marketing, law firm marketing, or agency-side client strategy.
  • Experience as a Law Firm or Legal Agency paid marketing leader.
  • Strong background in personal injury or plaintiff-side legal marketing.
  • Experience with paid search and paid social strategy.
  • Strong data analysis skills.
  • Experience building proposal decks, client presentations, or marketing plans.
  • Understanding of lead generation, intake, conversion tracking, and signed case acquisition.
  • Strong communication and collaboration skills.

Preferred

  • Familiarity with platforms such as Google Ads, Meta Ads, LSAs, GA4, Looker Studio, PowerBI, Domo, Salesforce (Litify), HubSpot, Lead Docket, Filevine, Smart Advocate, and similar tools and software platforms.
  • Familiarity with legal advertising compliance.
  • Agency experience, experience working with multiple law firm clients, or experience leading marketing efforts for a personal injury law firm.

Benefits

  • 401(k): Match 100% of employee contributions up to 4% of compensation.
  • Unlimited Manager Approved Paid Time Off.
  • Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month).
  • Dental & Vision Insurance: Guardian.
  • Company-provided MacBook.

RR Digital

We are a Digital company focused on Performance!The complete solution to increase the results of your digital strategies is here.What we do:• Management of the creation and implementation of marketing campaigns;• Audience analysis, development and execution of marketing actions and campaigns;• Measurement, monitoring, analysis and study of KPIs, CAC, ROI;• Implementation of new media channels and maintenance of existing ones;• Control and monitoring of budgets;• Development and implementation of action plans to leverage business opportunities;• Planning of the channel's digital strategy, covering the entire consumer journey (up, mid and lower funnel), from brand presence, sales and lead generation commercial actions, to retail big data;• Management of Search and Display campaigns (via Google Ads, Meta Ads and Bing Ads);• Benchmarking and trend research;• Analysis and monitoring of campaign performance, as well as defining success indicators and preparing reports;• Identification of gaps and optimization opportunities (CRO), with a focus on conversion.• Implementation of A/B tests and experiments in the activation phase of the Growth funnel• Increased traffic across all digital channels.

Founded in 2022
3 employees (2 in marketing)

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
2 (67% of company)