Responsibilities

• Provide ongoing trafficking support for campaigns (taxonomy creation, traffic sheet, clickthrough updates, creative assignments and swaps, new tag production, QA, apply backend event tags, etc.)
• Ensure correct and on-time execution of digital trafficking, tagging, and QA workflow across multiple campaigns
• Troubleshoot issues with ad tagging and data with oversight from Senior Analyst and Supervisor
• Maintain clear day-to-day communication with internal leads on status and timeline items
• Oversee ad trafficking and data input procedures to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting
• Develop working knowledge in digital marketing technologies relevant to client account, including Ad-Servers (Google Campaign Manager), Mediaocean (Prisma), rich media vendors, web analytics tools, and brand safety and verification partners
• Contribute to other technology and operations projects as assigned by Supervisor or Associate Director

Requirements

• Hands on keyboard experience with Ad-Servers (Google Campaign Manager) and Mediaocean (Prisma)
• Interest in the principles of advertising, marketing and media
• Analytical thinking with a competency in mathematical concepts
• Works well in a team environment
• Proficient in Microsoft Office, particularly Excel and PowerPoint
• Ability to learn media tools and software
• Ability to write clearly and concisely, as well as communicate and interact professionally