Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 days ago
Performance Marketing Strategy & Incentives Lead
South San Francisco, CA (On-site)
$78/hr – $80/hrSenior Level5+ years expContract
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the incentives driven marketing measurement and governance, turning experiments, awards reviews, and dashboards into a scalable recognition engine that informs budget and optimization moves.
- Marketing Incentives Program ownership: experiment evaluation, scoring, rankings, and leadership-ready reporting.
- Measurement governance: dashboards, scorecards, and cross-source reporting to enable consistent methodologies.
- Cross-functional alignment: collaborate with Marketing Operations, Digital & Data Analytics, Finance, and stakeholders to drive scalable, data-led decisions.
Job Description
- Manage and support the execution of Genentech's Marketing Incentives Program, including experiment evaluation, scoring, rankings, and reporting.
- Evaluate optimization and experimentation submissions and provide leadership-ready recommendations for quarterly and annual awards.
- Develop, maintain, and enhance performance marketing dashboards, scorecards, and reporting frameworks.
- Partner with marketing teams to improve experiment design, measurement methodologies, and optimization strategies.
- Validate experiment submissions against established qualification, measurement, and statistical significance criteria.
- Support A/B testing, geo-holdout testing, and other experimentation initiatives.
- Manage recurring data ingestion, validation, quality assurance, and reporting processes across multiple marketing data sources.
- Monitor data integrity, reporting timelines, and measurement governance standards.
- Collaborate with Marketing Operations, Digital & Data Analytics, Finance, and business stakeholders to ensure consistent reporting methodologies.
- Develop operational documentation, governance frameworks, process workflows, SOPs, and reporting playbooks.
- Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or related field.
- 5+ years of experience in: Performance Marketing; Marketing Analytics; Marketing Operations; Business Analytics; Digital Marketing Measurement.
- Experience working with: Marketing performance data; Experimentation frameworks; Dashboard reporting; Campaign measurement.
- Strong understanding of: Performance marketing principles; A/B testing methodologies; Statistical significance; Marketing attribution; Optimization frameworks.
- Experience working cross-functionally with marketing, analytics, operations, and finance teams.
- Strong analytical and problem-solving skills.
- Experience with GA4, Adobe Analytics, Google Tag Manager, and SEO analytics.
- Proficiency in Tableau, Power BI, Looker, Excel/Google Sheets, SQL.
- Experience running A/B, multivariate, geo holdout, and incrementality testing.
- Company Benefits: Medical, Dental, Vision, Paid Sick leave, 401K
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