Responsibilities

• Support lower‑funnel paid media execution and optimization, with a focus on driving qualified leads, conversions, and sales for ZYN and IQOS
• Execute and optimize paid search campaigns across brands, including keyword research, bid adjustments, budget pacing, ad copy testing, and performance monitoring
• Assist in campaign setup, QA, refinement, and performance measurement across paid search, paid social, email, and other digital performance channels, ensuring alignment with defined conversion KPIs
• Monitor and analyze performance against key metrics including ROI, ROAS, CPA, conversion volume, and efficiency trends, surfacing insights and optimization opportunities
• Support performance reporting and analysis, helping translate campaign results into clear, data‑backed insights that connect media activity to business outcomes such as lead growth and conversion efficiency
• Contribute to the execution and analysis of test plans across creative, messaging, targeting, bidding, and landing pages, documenting learnings and incremental impact
• Partner with analytics teams to ensure tracking is accurate and measurement frameworks are properly implemented
• Collaborate with brand, CX, and agency partners to ensure media plans align with messaging, offers, landing page experience, and conversion flow best practices
• Support budget tracking, pacing, and forecast updates, flagging risks and opportunities to improve performance efficiency
• Partner with awareness media team members as needed to support integrated, cross‑channel execution, ensuring lower‑funnel performance benefits from upper‑funnel efforts

Requirements

• 5+ years of experience in performance or paid media marketing with exposure to lower‑funnel, conversion‑driven campaigns, ideally within a media agency or performance‑focused environment
• Hands‑on paid search experience required, with working knowledge of optimization levers and performance metrics
• Experience supporting paid social and digital partners/programmatic campaigns; exposure to affiliate marketing or conversion rate optimization is a plus
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and third‑party ad platforms
• Strong analytical skills with the ability to interpret performance data and translate findings into actionable insights
• Understanding of how performance channels contribute to lead quality, pipeline health, and revenue conversion
• Detail‑oriented, organized, and comfortable managing multiple campaigns and priorities simultaneously
• Strong communication skills with the ability to collaborate effectively across cross‑functional teams
• Experience supporting multi-brand or complex campaign portfolios preferred.
• Able to work in the US now and in the future without sponsorship

Preferred

• Experience supporting multi-brand or complex campaign portfolios preferred.

Benefits

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: To improve the lives of millions of smokers.