Performance Marketing Specialist

San Francisco, CA (Hybrid)

$130K/yr – $190K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end paid acquisition programs across Meta as the primary channel and Google Ads as a key secondary channel, while building testing structures, tracking, and weekly optimization.

  • Lead campaign setup and optimization across primary and secondary channels
  • Collaborate with teammates and translate results into clear insights

Job Description

Responsibilities

  • Manage paid acquisition campaigns end to end, with Meta as the primary channel and Google Ads as a key secondary channel.
  • Build campaign structures, launch creative and audience tests, analyze results, and make budget decisions.
  • Set up and maintain tracking, including pixels, Conversions API, events, and UTM parameters.
  • Use performance data to improve campaigns and measurement systems week over week.
  • Work closely with teammates using tools such as Slack and share clear insights from campaign results.

Requirements

  • Two to five years of hands-on performance marketing experience, including at least one year managing Meta and Google Ads campaigns directly in-platform.
  • Experience with Meta Ads Manager, Google Ads, GA4, PostHog, CAPI, and UTM tracking.
  • Background marketing AI-first, prosumer, consumer, or product-led growth products, ideally at an early-stage startup.
  • Comfort working in ambiguous, fast-moving environments, with familiarity with larger marketing organizations also valuable.

Salaries

Posted range

$130K/yr – $190K/yr

Taken straight from the job posting.

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Performance Marketing Specialist

True Talent Solutions Partners · San Francisco, CA · Hybrid