Senior Director - Performance Marketing (Remote)
Puffy
USA (Remote)
In-houseFull-timeSenior level7+ years exp.
2 days ago
Performance Marketing Specialist
Miami, FL (Hybrid)
$70K/yr – $84K/yrMid Level3+ years expFull time
Posted 2 days ago
Job Summary
Own and optimize performance-driven paid social campaigns across Meta and TikTok, with secondary ownership of paid search and CTV, plus rigorous testing, reporting, and cross-functional collaboration.
- Own campaign strategy and optimization across paid social channels
- Run structured A/B tests and translate insights into next steps
- Coordinate with creative and analytics teams on tracking and measurement
Job Description
Responsibilities
- Build, launch, and optimize paid social campaigns in Meta, TikTok, and other paid social platforms, in partnership with the Performance Marketing Manager.
- Manage audiences, creative rotation, bids, and budgets to meet cost-per-acquisition (CPA) and volume goals.
- Serve as the secondary owner of paid search and CTV, staying hands-on in Google Ads and DV360 to provide coverage and continuity, and be prepared to take full ownership of these channels.
- Plan and run structured A/B tests on campaigns, audiences, landing pages, and creative, documenting results and recommendations.
- Manage budget pacing for assigned channels and flag risks or opportunities early.
- Traffic creative and quality-check campaigns before launch.
- Maintain organized account structures, naming conventions, and campaign documentation.
- Prepare weekly performance reports and analyses, turning data into clear insights and next steps.
- Partner with the creative team on social ad creative needs and with analytics on tracking and conversion measurement.
Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- 3+ years of hands-on paid social experience.
- Working knowledge of Google Analytics, conversion tracking, and campaign reporting.
- Proficiency in Excel or Google Sheets for analysis and reporting.
- Strong organizational skills and a data-driven approach to decisions and optimization.
Preferred
- 3-5+ years of digital media buying experience.
- Hands-on Meta Ads and TikTok Ads expertise.
- Experience managing media budgets.
- Track record of measurably improving CAC, ROAS, or acquisition volume in previous roles.
Spot Pet Insurance
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Salaries
Posted range
$70K/yr – $84K/yr
Taken straight from the job posting.
Performance Marketing median pay in the United States
Most pay falls between $85K and $150K. Based on 870 salaries.
Marketing Team
Marketing Team Size
8 (15% of company)
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
876.8K
Monthly Google Ads Budget
$74.6K
Traffic Source Mix
Search
20.2%
Direct
26.3%
Referral
5.8%
Social
1.6%
Paid
18.7%
Headcount Trend
Current headcount: ~52
News about Spot Pet Insurance
Links
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