Responsibilities

• Manage the day-to-day execution and optimization of Walmart Connect advertising campaigns
• Support Wayfair advertising campaigns and other retail media or marketplace growth initiatives
• Build campaign structures that align with category priorities, product lifecycle stages, promotions, and business objectives
• Monitor campaign performance and identify trends, risks, and opportunities for improvement
• Analyze results across campaigns, products, categories, and portfolios
• Assist with managing advertising budgets and allocating spend based on performance and business priorities
• Translate campaign data into clear insights and actionable recommendations
• Help identify factors affecting performance, including media, content, pricing, promotions, inventory, and competition
• Build and maintain reports that connect advertising activity with sales and broader business outcomes
• Design and execute tests involving bids, targeting, creative, assortment, and budget allocation

Requirements

• Bachelor’s degree required; Marketing, Business, Analytics, Communications, or a related field is preferred
• Two or more years of relevant experience in performance marketing, paid media, retail media, e-commerce, advertising, or campaign management
• Hands-on experience managing or supporting campaigns on at least one paid-media, retail media, or e-commerce advertising platform
• Working knowledge of common performance marketing metrics, such as return on ad spend, conversion rate, cost per click, click-through rate, and sales
• Experience using Excel, Google Sheets, or similar tools to organize and analyze campaign data
• Strong analytical and problem-solving skills
• Ability to turn data and campaign results into understandable recommendations
• Strong written and verbal communication skills
• Ability to manage multiple priorities and collaborate with cross-functional partners
• Authorization to work in the United States

Preferred

• Experience with Walmart Connect or Wayfair Advertising
• Experience with Amazon Advertising, Target Roundel, Instacart, or another retail media network
• Experience managing campaigns across a large product catalog
• Advanced Excel skills, including pivot tables and lookup functions
• Experience with Skai or another retail media management platform
• E-commerce or marketplace advertising experience
• Experience in mattresses, furniture, home furnishings, durable goods, or another product-focused retail category
• Experience working with sales, merchandising, content, supply chain, or e-commerce teams
• Familiarity with product-level and SKU-level performance analysis