Performance Marketing Specialist, Paid Media

Rosemont, IL (On-site)

$85K/yr – $105K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own end-to-end paid media programs across Google, Meta, and emerging channels, from strategy and creative to optimization and reporting.

  • Oversee campaign structure, bidding, and optimization across major platforms
  • Coordinate cross-channel content, tracking, and performance reporting
  • Drive weekly/monthly insights and next steps to hit CPA/ROAS targets

Job Description

Responsibilities

  • Build, launch, and manage Google Ads campaigns across Search, Shopping, Performance Max, and YouTube
  • Own keyword research, match types, negatives, bidding strategies, and campaign structure
  • Manage product feeds in Google Merchant Center to keep Shopping and Performance Max campaigns healthy
  • Run Meta (Facebook and Instagram) and Reddit campaigns, including audience setup, campaign structure, and scaling
  • Manage creative rotation and monitor for fatigue to keep performance steady
  • Partner with creatives to concept and create breakthrough ads that delivers acquisition goals across Google, Meta, and other channels
  • Develop ad copy, static, and short-form video concepts built for each platform's formats and best practices
  • Stay up to date on platform, audience, and category trends to keep creative fresh and top performing
  • Use performance data to identify winning hooks, messages, and formats, then iterate quickly on them
  • Optimize daily and weekly performance toward CPA, ROAS, and new-customer targets, shifting budget to what's working
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Culligan International

There’s nothing more fundamental to life on Earth than water. That’s why Culligan believes if we can transform water, we can transform the world. With better science and better service, we change what’s possible for more people. Better drinking water for more neighborhoods and families. More sustainable practices for the planet. And more solutions to make more lives better. We turn water you can live with into water you can love.

Founded in 1936
Des Plaines, Illinois, USA
2.1K employees (83 in marketing)

Salaries

Posted range

$85K/yr – $105K/yr

Taken straight from the job posting.

The middle of this range ($95K) is 27% above the median base salary for Paid Media Specialist roles in the United States ($75K).

Paid Media Specialist median pay in the United States

$75K/yr

Most pay falls between $68K and $82K. Based on 102 salaries.

See all Culligan International salaries

Marketing Team

Marketing Team Size
74 (3% of company)
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
10.8K
Traffic Source Mix
Search
36.7%
Direct
40.7%
Referral
8.8%
Social
12.2%
Paid
1.3%

Headcount Trend

Current headcount: ~2.1K
Culligan International logo

Performance Marketing Specialist, Paid Media

Culligan International · Rosemont, IL · On-site