Responsibilities

• Campaign setup, management & media buying
• Creative, product & audience testing
• Daily monitoring and optimization
• Performance reporting and analysis
• Tracking, attribution & technical implementation
• Meta Ads, Shopify integrations, pixels, CAPI and troubleshooting
• Design, implement, and manage comprehensive performance marketing campaigns across platforms such as Google Ads, social media channels, and display networks.
• Conduct detailed keyword research using SEO tools to identify high-impact opportunities for paid search and organic growth.
• Optimize campaigns through continuous A/B testing, bid adjustments, ad copy refinement, and landing page improvements to enhance conversion rates.
• Manage budgets effectively in a search marketing role, ensuring optimal allocation of resources for maximum ROI.

Requirements

• Proven experience in performance marketing with a strong understanding of paid search marketing (PPC), SEM (Search Engine Marketing), and social media management.
• Hands-on experience managing Google Ads campaigns from setup through optimization, including familiarity with Google AdWords best practices.
• Proficiency with SEO tools such as SEMrush, Ahrefs or Moz for keyword research and competitive analysis.
• Strong knowledge of web analytics platforms like Google Analytics for tracking campaign metrics and conducting data interpretation.
• Experience in digital marketing campaign setup, including HTML and CSS basics for landing page adjustments is preferred.
• Demonstrated ability to manage budgets effectively within a search marketing or digital advertising role while maintaining campaign performance goals.
• Familiarity with e-commerce platforms and conversion optimization techniques to enhance online sales performance.