hello naturals

Performance Marketing Specialist – Natural Health & Wellness Brands (Meta, Google & Amazon Expert)

USA (Remote)

Salary Not AvailableSenior LevelContract

Posted 4 months ago

Job Summary

Drive paid acquisition and conversion for natural health products across landing pages, Meta/Google ads, and Amazon with a direct-response, ROI focus.

  • Must-have: Proven track record scaling natural health products with Meta/Google Ads and Amazon PPC
  • Standout: Hands-on, data-driven optimization of landing pages, funnels, and creative testing

Job Description

Responsibilities

  • Build and optimize high-converting landing pages designed to sell natural health products
  • Manage and scale Meta (Facebook/Instagram) and Google Ads campaigns
  • Drive profitable traffic and maximize ROAS across multiple channels
  • Develop messaging and funnels that strongly resonate with:\nMoms\nAdults 45+ seeking natural health solutions
  • Optimize and grow product performance on Amazon (SEO, listings, PPC, conversion optimization)
  • Continuously test creatives, angles, hooks, and offers to improve conversion rates

Requirements

  • Proven track record of successfully marketing and scaling physical natural health products (supplements, wellness, OTC, or similar)
  • Strong expertise in Meta Ads + Google Ads (must be hands-on, not theoretical)
  • Demonstrated success with Amazon Seller Central / Amazon PPC / listing optimization
  • Experience building or collaborating on high-performing landing pages and funnels
  • Deep understanding of direct response marketing and consumer psychology
  • Must be able to show real past results, campaigns, or case studies

Preferred

  • Has successfully marketed to moms and/or 45+ demographic audiences
  • Knows how to position natural products in a trust-building, compliant, high-conversion way
  • Data-driven, performance-focused, and obsessed with ROI
  • Can move fast and independently without heavy direction

hello naturals

We create only the best natural products with purely natural and homeopathic ingredients that were created for health, wellness, fitness, and to increase quality of life. Each of our products were researched, crafted, and created by our hello naturals team.