Responsibilities

• Translate business goals into tactical, full-funnel media plans (awareness → consideration → conversion)
• Assist in defining channel roles, budget allocation, and KPI frameworks
• Identify opportunities to improve reach, efficiency, and overall campaign performance
• Contribute to ongoing optimizations based on performance data and insights
• Build and manage audience segments within GA4
• Conduct funnel and pathing analysis to understand user behavior
• Support conversion tracking validation and troubleshoot measurement issues
• Analyze GA4, CRM, and media platform data to identify performance drivers, drop-off points, and optimization opportunities
• Translate data into clear insights and recommendations for campaign improvement
• Utilize first-party data, behavioral signals, and platform-native audiences