Performance Marketing Specialist

New York, USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Lead multi-channel demand generation and website optimization for a B2B SaaS lender platform to fuel pipeline.

  • Own campaign planning and execution across LinkedIn, email, paid channels, and the website.
  • Must-have: 2–3 years in B2B SaaS growth or demand gen with hands-on paid acquisition (LinkedIn/Google).
  • Standout: Strong SEO, CRO, and growth-loop skills to accelerate pipeline.

Job Description

Responsibilities

  • Planning and executing campaigns across LinkedIn, email, paid channels, and our website
  • Owning the website experience and optimizing for SEO and conversion
  • Producing content that drives pipeline: landing pages, ads, short-form content
  • Analyzing performance data and adjusting tactics based on insights
  • Collaborating closely with sales to drive and measure pipeline impact

Requirements

  • 2–3 years of B2B SaaS growth / demand generation / performance marketing experience (fintech or financial services is a plus)
  • Proven experience managing paid acquisition campaigns, hands on, includin LinkedIn and Google
  • Strong understanding of SEO, conversion optimization, and growth loops
  • Hands-on experience with marketing tools (HubSpot, Google Analytics, Webflow etc.)
  • Ability to create marketing assets (ads, landing pages, campaign content)
  • Familiarity with AI tools and comfort integrating them into workflows
  • Strong analytical mindset with a bias for experimentation
  • Ability to execute quickly, juggle multiple projects, and thrive in a fast-paced environment

    Benefits

    • Dynamic, collaborative startup environment backed by top-tier investors
    • High ownership and meaningful responsibility
    • Significant growth opportunities as we scale
    • Full-time role based in Israel, with flexibility for hybrid or remote work
    Hypercore Inc. logo

    Hypercore Inc.

    Hypercore is the single-core engine built for any lender. From streamlining processes to automating compliance and tapping into easier portfolio management, the end-to-end software is customized for each lender to take product creation, delivery, and management to the highest standard of efficiency.

    Founded in 2020
    Tel Aviv-Yafo, Tel Aviv District, ISR
    19 employees (2 in marketing)

    Traffic Signals

    Monthly Visitors
    2.3K
    Monthly Google Ads Budget
    $2.5K
    Traffic Source Mix
    Search
    29%
    Direct
    45.8%
    Referral
    14.1%
    Social
    7.7%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~19

    Marketing Team

    Marketing Team Size
    1 (5% of company)

    Funding

    Total Funding
    $13.6M
    Last Raise
    $13.5M
    Series A, 21 days ago

    Funding History

    • Feb 2026
      Series A • $13.5M
    • Jan 2023
      Seed
    • Sep 2021
      Pre Seed • $125K