Performance Marketing Specialist

Philadelphia, PA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end e-commerce paid media strategy and optimization across major retailers to grow sales.

  • Own the planning, execution, and optimization of onsite and offsite paid media campaigns.
  • Must-have: Strong Excel skills for data analytics.
  • Standout: Holistic, cross-channel optimization and impact across brand, category, and SKU levels.

Job Description

Responsibilities

  • Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance. Identify trends, anomalies, and opportunities for optimization.
  • Campaign Objective & KPI Development: Partner with cross‑functional stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs). Ensure all strategies align with broader business and growth priorities.
  • Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI.
  • Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights.
  • Holistic Performance Management: Adopt a top‑down analytical approach across brand, category, product family, and SKU levels. Maintain consistency and strategic alignment across all layers of the product hierarchy.
  • Actionable Insights and Growth Strategy : Develop and deliver actionable insights to accelerate sales across major e‑commerce channels, including Amazon, Walmart, CVS, Target, and Walgreens. Support both paid media initiatives and organic growth strategies to enhance product visibility and ranking.
  • Media Strategy & Optimization: Lead the strategy, execution, and continuous optimization of onsite and offsite media campaigns, including Sponsored Products, Sponsored Brands, and Display advertising.
Essity logo

Essity

3.9 Glassdoor

Essity - a globally leading hygiene and health company. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.Our leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.If you want to join a company where dedication to people is powered by innovation, welcome to Essity!

Founded in 2017
Stockholm, SkĂĄne County, SWE
20K employees (1,513 in marketing)
80% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
144.8K
Traffic Source Mix
Search
50.9%
Direct
37.1%
Referral
7.9%
Social
3%
Paid
0.9%

Headcount Trend

Current headcount: ~19.6K

Marketing Team

Marketing Team Size
1,513 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.7B
Last Raise
$479.3M
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $479.3M
  • Jan 2025
    Post IPO Equity • $17.7M
  • Sep 2022
    Post IPO Debt • $499.1M

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