Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
5 hrs ago
Performance Marketing Specialist
Salt Lake City, UT (On-site)
Salary Not AvailableMid Level1+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive international paid marketing campaigns for EdTech, owning end-to-end performance across Google Ads, Meta Ads, and global audiences.
- Own end-to-end paid campaigns and optimization for CPL, ROAS, and conversions.
- Must-have: 1+ year in performance marketing with Google Ads and Meta Ads.
- Standout: exposure to international campaigns (UK/USA/ANZ) and data-driven insights.
Job Description
Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other platforms
- Drive international lead generation with a focus on UK, USA, and ANZ markets
- Track and improve key metrics such as CPL, ROAS, and conversion rates
- Manage campaign budgets, bidding strategies, and scaling initiatives
- Conduct A/B testing for ad creatives, copy, and landing pages
- Implement and manage tracking tools, pixels, and analytics dashboards
- Collaborate with internal teams to enhance lead quality and conversion rates
- Analyze campaign performance and deliver data-driven insights and reports
Requirements
- Minimum 1+ years of experience in Performance Marketing
- Proven experience in international lead generation (UK/USA/ANZ markets)
- Prior experience in EdTech or the education industry is preferred
- Strong understanding of digital funnels and paid marketing strategies
- Hands-on experience with Google Ads, Meta Ads, and analytics tools
Preferred
- Opportunity to work on global campaigns and international audiences
- Exposure to a fast-paced, performance-driven startup environment
- High ownership with direct impact on revenue growth
- Strong learning and career growth opportunities
- Collaborative and growth-oriented team environment
- Be part of a growing international EdTech organization
- Take on a high-impact role with end-to-end campaign ownership
- Work within structured processes and a performance-focused culture
- Access long-term career and leadership growth opportunities
Benefits
- Opportunity to work on global campaigns and international audiences
- Exposure to a fast-paced, performance-driven startup environment
- High ownership with direct impact on revenue growth
- Strong learning and career growth opportunities
- Collaborative and growth-oriented team environment
- Be part of a growing international EdTech organization
- Take on a high-impact role with end-to-end campaign ownership
- Work within structured processes and a performance-focused culture
- Access long-term career and leadership growth opportunities
Connect2Learn
At Connect2Learn, we believe that learning should feel meaningful, exciting, and truly personal. Thatâs why weâve built a global online learning ecosystem where every student gets the clarity, confidence, and support they need to excel â academically and beyond.From AUS to the UK, US, and the Middle East, thousands of students trust us to shape their learning journey with expert-led live classes and modern digital tools.đ Our MissionTo redefine online education through personalized learning experiences that make students smarter, more confident, and future-ready.đ What We Offer Academic ProgramsMath | Science | English | Social StudiesICSE / CBSE / IGCSE / IB BoardsOlympiad mentoringSkill & Enrichment CoursesCoding | Public Speaking | Vedic Maths | Chess | Creative WritingForeign Languages â French, German, Sanskrit, SpanishInternational Exam PrepICAS | NAPLAN | SAT | IGCSE Subject Coachingâ What Makes Connect2Learn Different?Live 1:1 & small-group classes designed for depth, not memorizationTop-tier global educators with verified skills and teaching experienceFlexible time-zone friendly schedules for international studentsInteractive learning environment with activities, assessments & feedbackHolistic growth model that nurtures both skills and academicsđ Our Global Impact5,000+ students learning with us worldwide1,000+ trained and certified teachersStrong results across board exams, Olympiads & competitive programsAmong the fastest-growing Kâ12 EdTech platforms in the regionVision: Empower 10,000+ learners with smart, joyful education
Headcount Trend
Current headcount: ~87
