Performance Marketing Specialist at Century Mechanical Holdings | USA | $95K/yr – $120K/yr

Performance Marketing Specialist

USA (Remote)

$95K/yr – $120K/yrMid LevelFull time

Posted 2 months ago

Google Ads and Local Services Ads ownership across multiple home services brands with a focus on lead quality and cost per booked job.

Own cross-channel structure by service line and location to optimize spend and conversion quality.
Coordinate landing pages, tracking, and lead routing with web and operations to ensure measurement reliability.

Responsibilities

Build, launch, manage, and optimize Google Ads campaigns for HVAC, plumbing, electrical, and related home services brands.
Manage search, Performance Max, display, remarketing, call campaigns, and landing page traffic strategies where applicable.
Structure campaigns by service line, location, brand, market, and customer intent.
Monitor budgets, bidding strategies, search terms, impression share, cost per lead, cost per booked job, and conversion quality.
Identify wasted spend, negative keyword opportunities, low-quality traffic, and underperforming campaigns.
Coordinate with web, SEO, and operations teams to ensure campaigns are supported by strong landing pages, tracking, and lead handling.
Manage Google Local Services Ads accounts across multiple home services brands and locations.
Support LSA setup, verification, licensing, insurance, background check coordination, service-area settings, business hours, job types, and profile optimization.
Monitor lead volume, lead quality, response rates, rankings, reviews, disputes, budget pacing, and market coverage.
Review and dispute invalid or low-quality LSA leads in a timely manner.

Preferred

Work with operations and call center teams to improve booking rates and response quality.
Ensure each brand has the proper LSA structure, service categories, location coverage, and compliance documentation.

Benefits