ASUS

Performance Marketing Specialist

Fremont, CA (Hybrid)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the ASUS Store digital strategy and execution across paid, owned, and affiliate channels, from campaign planning and launch through optimization and reporting, while leveraging first‑party data for B2C and B2B growth.

  • Lead end-to-end affiliate program management
  • Drive lifecycle marketing and segmentation using CRM data

Job Description

Responsibilities

  • Drive growth of the ASUS Store eCommerce platform through paid and owned media planning, execution, and continuous optimization.
  • Set up, manage, and optimize digital campaigns across platforms including Google, Facebook/Instagram, TikTok, LinkedIn, and other relevant channels.
  • Support product launches, seasonal campaigns, and promotional initiatives through integrated digital media strategies.
  • Partner with consumer and commercial product teams, sales, and channel teams to support go-to-market campaigns and lead generation initiatives.
  • Leverage CRM and first-party data to execute B2C and B2B customer acquisition, retention, and lifecycle marketing programs, including segmentation and personalized targeting.
  • Own end-to-end management of the ASUS U.S. affiliate marketing program, including strategy development, execution, optimization, and performance reporting.
  • Develop affiliate promotions and seasonal campaigns in collaboration with product and ecommerce teams.
  • Support SEO initiatives, including on-page and off-page optimization strategies to improve search visibility and performance.
  • Monitor, analyze, and report on campaign performance, website traffic, customer behavior, and conversion metrics to identify growth opportunities.
  • Analyze consumer trends, competitor activity, and product category insights; provide actionable recommendations.

Requirements

  • Bachelor’s Degree (B.S. or B.A.) in Marketing, Business, Communications, or a related field.
  • 3–5 years of experience in digital marketing or media planning.
  • 3–5 years of experience in a fast-paced marketing environment, preferably within the PC, gaming, consumer electronics industry, or agency environment.
  • Demonstrated experience managing paid media campaigns and affiliate marketing programs.
  • Proven ability to support cross-functional campaign execution and product launches.

Preferred

  • Experience in the PC, gaming, or consumer electronics industry.
  • Familiarity with digital marketing tools and platforms.
  • Experience working with ecommerce platforms and performance-driven campaigns.
  • Experience supporting field teams with campaign execution and events.

Benefits

  • bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS

ASUS Computer International is a retail company based out of 800 CORPORATE WAY, Fremont, California, United States.

Fremont, California, USA
34 employees (1 in marketing)

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
5