performance marketing speacialist

Salt Lake City, UT (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end performance marketing to grow EdTech lead generation and brand awareness.

  • Own organic and paid campaigns to drive lead generation
  • Must-have: 1 year of performance or digital marketing experience
  • Standout: Cross-channel brand presence on LinkedIn, Instagram, Facebook, and YouTube

Job Description

Responsibilities

  • Develop and execute comprehensive organic and performance marketing strategies
  • Manage and enhance brand presence across LinkedIn, Instagram, Facebook, YouTube, and other platforms
  • Drive lead generation through SEO and paid marketing initiatives
  • Plan and execute influencer collaborations and campaign-based marketing activities
  • Strengthen brand positioning within the EdTech sector
  • Monitor, analyze, and optimize campaign performance using data-driven insights
  • Collaborate with cross-functional teams to ensure consistent brand communication

Requirements

  • Minimum 1 year of relevant experience in performance or digital marketing
  • Hands-on experience in SEO, social media marketing, and paid campaigns
  • Strong understanding of brand building and growth marketing principles
  • Ability to conceptualize and execute engaging marketing campaigns
  • Good analytical, communication, and problem-solving skills
  • Self-driven with the ability to take ownership of projects end-to-end
    Connect2Learn logo

    Connect2Learn

    At Connect2Learn, we believe that learning should feel meaningful, exciting, and truly personal. That’s why we’ve built a global online learning ecosystem where every student gets the clarity, confidence, and support they need to excel — academically and beyond.From AUS to the UK, US, and the Middle East, thousands of students trust us to shape their learning journey with expert-led live classes and modern digital tools.🌍 Our MissionTo redefine online education through personalized learning experiences that make students smarter, more confident, and future-ready.📚 What We Offer Academic ProgramsMath | Science | English | Social StudiesICSE / CBSE / IGCSE / IB BoardsOlympiad mentoringSkill & Enrichment CoursesCoding | Public Speaking | Vedic Maths | Chess | Creative WritingForeign Languages — French, German, Sanskrit, SpanishInternational Exam PrepICAS | NAPLAN | SAT | IGCSE Subject Coaching⭐ What Makes Connect2Learn Different?Live 1:1 & small-group classes designed for depth, not memorizationTop-tier global educators with verified skills and teaching experienceFlexible time-zone friendly schedules for international studentsInteractive learning environment with activities, assessments & feedbackHolistic growth model that nurtures both skills and academics📈 Our Global Impact5,000+ students learning with us worldwide1,000+ trained and certified teachersStrong results across board exams, Olympiads & competitive programsAmong the fastest-growing K–12 EdTech platforms in the regionVision: Empower 10,000+ learners with smart, joyful education

    Founded in 2022
    IND
    87 employees (2 in marketing)

    Headcount Trend

    Current headcount: ~87