Performance Marketing & Patient Acquisition Specialist (Contract) at Wolomi | USA | $35/hr – $70/hr

Performance Marketing & Patient Acquisition Specialist (Contract)

USA (Remote)

$35/hr – $70/hrEntry Level3+ years expContract

Posted 2 months ago

Job Summary

Own paid digital ads and landing funnels for a maternal health program, from first click to enrollment, with weekly reviews and a bias toward performance using AI tools.

Meta & Google: Create and optimize paid campaigns, test messaging, and grow qualified leads.
Landing & funnels: Build and refine landing pages and lead capture flows to improve conversions.
Analytics & collaboration: Track end-to-end performance, report weekly, and partner with enrollment and care teams to lift enrollment rates.

Job Description

Responsibilities

Create and manage Meta (Facebook and Instagram) advertising campaigns
Develop and optimize Google Search campaigns as appropriate
Create audience targeting strategies for pregnant and postpartum populations
Build and optimize landing pages and lead capture funnels
Test messaging, creative, and offers
Identify and Use AI marketing platforms for best performing ad campaigns
Track campaign performance from lead generation through enrollment
Provide weekly performance reports and recommendations
Collaborate with our enrollment and care team to improve conversion rates

Requirements

3+ years managing paid digital advertising campaigns
Experience with Meta Ads Manager
Experience generating leads for healthcare, Medicaid, public health, women's health, or community-based programs
Strong understanding of conversion tracking and analytics
Ability to work independently and recommend strategy

Preferred

Experience recruiting Medicaid members
Experience with maternal health, women's health, WIC, health plans, community health, or behavioral health programs
Experience building landing pages and lead funnels
Experience working with HIPAA-conscious marketing practices
Experience using AI platform for ads and marketing campaigns

Wolomi

Wolomi is the only integrated virtual health companion targeted at care coordination for mothers, providing access to In-house trained peer support and providers available anywhere. Wolomi believes in innovative tools, strategy, and intervention to improve the health outcomes of the population we serve.As maternal health advocates, Wolomi provides support for women who are thinking of becoming pregnant, already pregnant or just had a baby. From emotional support to prioritizing in pregnancy, we help women navigate the healthcare system to achieve success and wellness.We work with Health Information Technology companies, Provider Practices, Payers and companies with similar goals.Contact us at hello@wolomi.com for more information.

Founded in 2019

Washington, District of Columbia, USA

6 employees (1 in marketing)

www.wolomi.com