Performance Marketing Operations Manager, O&O Lead Generation

Responsibilities

• Turn initiatives from leadership into clear execution tasks and timelines
• Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
• Manage workflows, timelines, and task tracking across multiple workstreams
• Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Help ensure operational excellence across pay-for-performance marketing initiatives
• Support end-to-end tracking across performance marketing channels
• Configure and QA tracking across platforms
• Ensure data flows correctly from source → lead → conversion → revenue
• Identify and resolve basic tracking gaps and escalate when needed
• Support attribution and measurement across customer acquisition channels

Requirements

• 2–4 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
• Bachelor’s Degree minimum in a related field of study strongly preferred
• Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs
• Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes
• Strong experience in Excel/Google Sheets
• Basic understanding of HTML
• Experience with tracking, attribution, and data workflows
• Familiarity with lead gen or affiliate platforms
• Strong organization and attention to detail
• Ability to manage multiple projects independently

Nice to have

• Experience with Google Analytics/GTM, Everflow, Forma, WordPress, and Fluent Forms
• Hands-on experience with outbound dialing, direct mail, paid media, affiliate marketing, or other lead generation channels
• Strong understanding of direct-response marketing and lead monetization models
• Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs
• Demonstrated performance marketing experience in an Owned & Operated (O&O) lead generation business

Benefits

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A killer culture with team members who have your back!