Support website content management, AI tooling, analytics, and marketing workflow tasks during a Macmillan Learning internship.

• Assist with product load, web content upkeep, and Content Hub tasks.
• Demonstrate strong analytical skills and data-driven decision making.
• Exposure to Amplitude/HotJar analytics and marketing automation tools is a plus.

Responsibilities

• Support website and content management by assisting with product load for the website, managing web content, and assisting with tasks related to the Content Hub.
• Assist in AI tool management by supporting the training, testing, and maintenance of custom Gems.
• Analyze user behavior and web analytics by using tools like Amplitude and HotJar to gather insights, including analyzing Amplitude charts/dashboards and HotJar recordings/heatmaps.
• Support marketing campaigns and project workflows by shadowing Digital Marketing Specialists (DMS) and Performance Marketers on Marketing Tracks, assisting with campaign execution, building new workflows, and adding tactics into Asana.
• Assist with operational tasks such as Salesforce event logging and data management, editorial email builds in Jeto/Marketo, and Youtube content review and archive.

Requirements

• You must be enrolled in a degreed program (i.e. Bachelor’s, Master’s, etc)
• We will accept applicants graduating from their degree in Spring 2026.
• Recent graduates within the last 6 months will be considered
• Strong analytical skills and familiarity with data-driven decision-making.
• Basic understanding of digital marketing, market research, or web operations.

Preferred

• Experience with web analytics tools like Amplitude or Google Analytics, or marketing automation platforms such as Marketo or Hubspot is a plus.
• HTML and CSS are a plus.
• Eagerness to learn and thrive in a fast-paced environments