Performance Marketing Manager at YMCA of the Rockies | Estes Park, CO | $62K/yr – $73K/yr

YMCA of the Rockies

Performance Marketing Manager

Estes Park, CO (On-site)

$62K/yr – $73K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the paid media and measurement engine, translating occupancy and revenue targets into a disciplined test-and-learn plan across the major channels while coordinating with creative, UX, and partners to optimize bookings and memberships.

Own the performance plan, budgets and channel mix to hit targets.
Lead full-funnel paid media across search, social, display, programmatic, and affiliates with partner alignment.
Collaborate on site UX and creative testing to drive ROAS and conversions.

Job Description

Responsibilities

Own the annual and quarterly performance marketing plan (objectives, budgets, channel mix, seasonal calendar) aligned to YMCA of the Rockies mission, occupancy, and revenue targets.
Define clear metrics (bookings, revenue, CPA/CPB, ROAS, member CAC) and set channel-level targets with pacing guardrails.
Lead full-funnel paid media across Search, Performance Max, Social (Meta/YouTube/TikTok as applicable), Display/Retargeting, Programmatic, and Affiliates/Partners. In conjunction with our media partners.
Direct bid and budget strategies (e.g., tROAS, tCPA, value-based bidding); manage pacing and reallocation by season and demand.
Ensure brand integrity while optimizing for conversion; approve creative briefs and ensure timely asset delivery.
Partner with Web Agency to prioritize site speed, UX, and conversion rate optimization for key booking and registration flows; implement reusable landing page templates.
Oversee SEO fundamentals to strengthen paid/organic synergy and reduce blended acquisition cost.
Own the measurement framework: GA4 event design, ecommerce/booking values, call tracking, offline conversion imports, UTM/naming conventions, and data governance.
Use GA4, Google Ads, Looker Studio/BI, and for analysis, forecasting, and scenario planning.
Maintain a disciplined test-and-learn cadence; document insights and roll out winning variants across channels.

Requirements

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
Proficiency in web analytics tools (e.g., Semrush, Google Analytics), digital ad platforms, and SEO practices.
Experience with data analysis.
Strong communication and interpersonal skills with a collaborative mindset.
Ability to manage multiple projects and adapt to shifting priorities.
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
Must comply with Association service principles and service standards.
Possess a valid U.S. driver’s license and an acceptable driving record per YMCA policy.

Preferred

Benefits

Health, dental, and life insurance
Generous PTO/Vacation
Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
Employer owned rental housing may be available nearby - Contact Human Resources for more information
YMCA of the Rockies membership
Discounted childcare, summer day camp, and summer overnight camp
Discounted nights at YMCA of the Rockies lodges for friends & family
Ski and golf passes to nearby resorts & courses
Free or discounted gear rentals for outdoor adventures
View all YMCA of the Rockies employee perks by visiting here.

YMCA of the Rockies

YMCA of the Rockies is a diverse charitable organization dedicated to changing lives through building and strengthening relationships. This commitment, shared by guests, staff, volunteers and donors is focused on youth development, healthy living and fostering social responsibility. YMCA of the Rockies is made up of two year-round family resorts and conference centers – Estes Park Center and Snow Mountain Ranch – and a traditional overnight summer camp for teens, Camp Chief Ouray. All are located in the heart of Colorado’s Rocky Mountains and offer a variety of affordable lodging options so families and groups can connect with each other and create lifelong memories. There are many reasons that guests choose to stay at one of YMCA of the Rockies’ locations. Every year, we host and serve more than 800 family reunions, 180,000 family vacationers, 1,200 conferences, 300 military families and 2,000 Camp Chief Ouray campers. Guests are inspired by the amazing mountain views, the fresh mountain air, the endless recreational possibilities, and the change of pace from hectic daily routines that allows quality time with friends and family to become their focus.

Founded in 1907

USA

423 employees (22 in marketing)

www.ymcarockies.org