Responsibilities

• Personally set up, manage, and optimize all performance marketing campaigns — no outsourcing the execution
• Build landing pages, forms, and other digital campaign assets independently, without relying on design or dev resources to get a campaign live
• Report on campaign performance and results with precision — clean tracking, accurate attribution, and numbers leadership can trust
• Partner with the content lead to translate company messaging into paid campaigns that convert, tailored across our core customer segments
• Use HubSpot (or an equivalent platform) to build landing pages, campaign templates, and performance dashboards
• Continuously test creative, keywords, bidding strategy, and landing page variants to improve conversion efficiency and lower cost per lead
• Manage the performance marketing budget against CAC, ROAS, and lead-conversion targets
• Present clear, regular performance updates to marketing and executive leadership

Requirements

• 5+ years of experience running performance marketing campaigns hands-on, including setup, bidding, and optimization
• Proven ability to work independently — comfortable owning a channel end to end without a large supporting team
• Hands-on experience building landing pages and campaign assets in HubSpot or a comparable marketing platform
• Meticulous approach to reporting: strong instincts for tracking, attribution, and presenting results clearly and accurately
• Experience collaborating with content or creative partners to turn messaging into high-converting campaigns
• Track record driving lead conversion across multiple customer segments or verticals
• Strong analytical skills paired with genuine creative judgment
• Excellent written and verbal communication skills

Preferred

• Experience marketing to buyers in healthcare, fintech, or eCommerce
• Familiarity with agentic AI, identity verification, fraud, trust & safety, or compliance-driven markets
• Experience at an early- or growth-stage B2B SaaS company

Benefits

• Equity compensation
• Remote-first environment
• Flexible PTO and 11+ annual company holidays
• 401k
• Medical, dental, and vision coverage
• Wellness benefits (EAP, LifeHealth Online, One Medical, Perkpot)
• Paid parental leave
• Pay scale: $180k-$200k OTE