Responsibilities

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities.
• Recommend budget allocations based on performance trends and business objectives.
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns.
• Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment.
• Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets.
• Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns.

Requirements

• 5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels.
• Direct mail program experience from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement.
• Fluency in Google Ads and paid social (Meta).
• Comfortable working from CRM and funnel data; Salesforce experience strongly preferred.
• Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously.
• Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, attribution limitations.
• Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools.
• Strong communication skills across marketing, sales, operations, vendors, and leadership.
• Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.

Preferred

• TV and/or connected TV (CTV) experience is preferred
• Experience with direct mail programs and multi-market campaigns is a plus
• Salesforce or CRM data fluency is advantageous

Benefits

• Competitive compensation, equity opportunity, comprehensive benefits, and generous PTO.
• Remote work environment with a preference for candidates located in the San Diego area.