Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
1 day ago
Performance Marketing Manager
San Diego, CA (Hybrid)
$110K/yr – $125K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize paid and offline acquisition, with an emphasis on scalable testing, cross-channel governance, and data-driven budgeting.
- Own performance across Google PPC, Meta, Direct Mail, TV/CTV and emerging channels with testing roadmaps.
- Forecast, allocate budgets, and maintain attribution to drive CAC and ROI.
- Collaborate with data, vendors, and creative to improve landing pages, audience targeting, and direct mail/TV campaigns.
Job Description
- Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
- Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
- Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
- Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities.
- Recommend budget allocations based on performance trends and business objectives.
- Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
- Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns.
- Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment.
- Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets.
- Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns.
- Evaluate new acquisition opportunities and conduct structured tests to determine scalability.
- Build and maintain performance reporting across all acquisition channels.
- Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment.
- Identify performance trends and provide actionable recommendations to leadership.
- Develop forecasting models and support annual and quarterly planning initiatives.
- Ensure accurate attribution and measurement methodologies are maintained across channels.
- Partner with creative and web resources to improve landing page performance.
- Develop and execute A/B testing initiatives focused on conversion rate optimization.
- Identify opportunities to improve user experience and lead capture efficiency.
- Monitor form completion rates, engagement metrics, and lead quality indicators.
Sundae
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