Performance Marketing Manager / Senior Manager

Santa Monica, CA (On-site)

$85K/yr – $95K/yrSenior Level5+ years expFull time

Posted 13 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end paid media strategy and agency/vendor management to drive ticketing and ecommerce revenue, with a focus on omnichannel execution, media partnerships, and data-driven optimization.

Owns full-funnel paid strategy across Meta, Google, programmatic, and OOH partnerships
Leads agency/vendor relationships and contract execution ensuring 100% fulfillment
Delivers regular performance insights and runs continuous testing to optimize ROAS

Job Description

Responsibilities

Agency, Vendor & Channel Management
- Main Agency Oversight: Lead day-to-day communication and strategic direction for our primary media agency, holding them accountable for performance across Meta (Paid Social & Display), Google (Search, YouTube & Display), and programmatic media.
- Omnichannel Execution: Manage and optimize additional digital media streams including B2B/premium ticketing campaigns on LinkedIn, and proactively lay the groundwork to pilot and launch emerging performance channels (e.g., Snapchat).
- Direct OOH Operations: Directly manage relationships, contract negotiations, and inventory with multiple traditional and non-traditional vendors for Out-of-Home (OOH) campaigns, including traditional billboards, wild postings, and grassroots placements.
- Contractual Media Flights: Oversee the execution, scheduling, and performance tracking of high-stakes contractual media partnerships (e.g., iHeartRadio), ensuring 100% fulfillment and optimal impact.
Strategy, Scale & Agility
- Full-Funnel Paid Strategy: Steer the end-to-end strategy for all paid channels to aggressively drive revenue across ticketing (season tickets, single games) and eCommerce merchandise sales.
- Proactive Optimization: Actively identify market opportunities to scale campaigns, test new audiences, and pivot media strategies mid-flight when necessary to maintain trajectory toward revenue targets.
- Asset & Creative Orchestration: Partner closely with the internal creative team to brief, order, and traffic the assets needed to fuel diverse media flights and optimization tests.
- Campaign Operations: Manage integrated performance marketing calendars and production pipelines using Asana to ensure flawless campaign launches and asset deliveries.

Requirements

Experience: 3–5+ years (Manager) or 5–7+ years (Senior Manager) of dedicated performance marketing experience, ideally within sports, entertainment, live events, agency settings, or a fast-paced eCommerce brand.
Channel Expertise: Proven track record of managing paid media budgets across Paid Social (Meta, TikTok, LinkedIn, Snap), Search/SEM, Display networks, and physical Out-of-Home (OOH) media.
Mindset: A fiercely analytical, data-driven mindset with a proven history of converting raw data into scalable growth strategy.
Ownership: A proven self-starter who operates with a high degree of autonomy, takes immediate ownership of goals, and is comfortable adjusting strategies dynamically to solve complex puzzles.
Technical Toolkit: Advanced proficiency with Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, and Asana.
Creative Intuition: Strong ability to write high-converting ad copy and provide clear, performance-minded creative direction to design teams.
Agility: A proactive collaborator who thrives in a fast-paced environment and is capable of working flexible hours (including select nights and weekends) aligned with the ACFC match schedule.