Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
20 hrs ago
Performance Marketing Manager - SEM & Contextual
Miami, FL (Remote)
$85K/yr – $100K/yrMid Level3+ years expSalaried Ft
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own paid search and performance marketing initiatives across Google channels while balancing budget, lead quality, and revenue targets.
- Growth ownership: Build and scale campaigns across Search, Performance Max, Display, and Bing to hit lead and revenue goals.
- Optimization and insights: Use analytics to drive bid, audience, and creative optimizations and test new Google Ads features.
Job Description
- Successfully launch and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, and Display/YouTube — with Microsoft (Bing) Ads as a secondary search engine and contextual networks as a core channel.
- Leverage analytics and research to uncover actionable insights, drive optimizations, and continuously improve campaign performance.
- Develop and execute performance marketing strategies that improve lead quality and drive leads, clicks, and calls.
- Implement marketing strategies to increase profits, aligning with broader company goals and growth targets.
- Grow account spend while consistently meeting margin and profitability targets — scaling budgets only where unit economics and lead quality hold.
- Identify trends and opportunities across ad platforms and reporting to drive measurable gains in campaign efficiency and conversions.
- Understand funnel mechanics and how changes impact growth and revenue generation.
- Conduct competitor, keyword, and search-term research to expand account coverage and provide ideas to the Media Team.
- Expand accounts through effective keyword targeting, match-type and negative-keyword strategy, and tightly themed ad group structure.
- Optimize audiences, bids, and budgets across Google Ads and contextual networks to improve lead quality and efficiency.
Excel
Excel Group of Companies, the dream child of a sole individual, aims to Excel in providing every service for the changing needs of their clients and industries. They believe in providing innovative engineering, IT, construction, printing & logistics solutions in this every changing and competitive business world. To remain at the forefront of new technologies and upholding highest professional standard,
Headcount Trend
Current headcount: ~2.4K
Marketing Team
Marketing Team Size
69 (3% of company)
Median Career Experience
17 years
Median Tenure
17.4 years
Marketing Roles Posted (Last 30 Days)
1
