Responsibilities

• Demand Generation & Lead Generation
• - Develop and execute integrated B2B demand generation strategies that drive marketing-qualified leads (MQLs), sales-accepted leads (SALs), sales-qualified leads (SQLs), pipeline creation, and revenue growth.
• - Manage the planning, execution, optimization, and reporting of multi-channel digital campaigns across paid search, paid social, display advertising, retargeting, email marketing, content syndication, webinars, and other demand generation channels.
• - Own the budget oversight for lead-gen advertising and marketing programs, including negotiations with advertising partners, trade publications, and other channels.
• - Build scalable lead generation programs aligned with business priorities, target industries, buyer personas, and account-based marketing initiatives.
• - Partner with sales leadership to align marketing efforts with pipeline and revenue objectives across direct , broker , and inside sales revenue sources.
• Campaign Strategy & Execution
• - Lead end-to-end campaign planning, including audience segmentation, messaging strategy, channel mix, budget allocation, testing frameworks, and performance measurement.
• - Develop integrated campaigns that effectively connect brand awareness, thought leadership, lead generation, nurturing, and conversion activities.
• - Coordinate with internal stakeholders and external agencies /partners to ensure seamless campaign execution and optimization.

Requirements

• Bachelor's degree in marketing, communications, business, or related field.
• 5- 7+ years of progressive B2B marketing experience, including significant experience in demand generation and performance marketing. Experience in waste, recycling, sustainability, environmental a significant plus.
• Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth.
• Deep expertise in digital demand generation, lead generation, marketing automation, and customer acquisition strategies.
• Experience with ad-buying and contract negotiations
• Strong understanding of B2B buyer journeys, account-based marketing principles, and revenue marketing best practices.
• Hands-on experience managing paid search, paid social, digital advertising, email marketing, and lead nurturing programs.
• Advanced analytical capabilities and demonstrated experience utilizing marketing data to drive decision-making and performance improvements , including the ability to build bottoms-up funnel and cohort analyses directly from CRM data and to reconcile attribution across systems rather than relying on platform-reported metrics .
• Strong understanding of marketing attribution models, funnel metrics, and campaign measurement frameworks.
• Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.

Preferred

• Experience in complex B2B industries, including industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other technical markets.
• Experience supporting sales teams with account-based marketing and pipeline acceleration programs.
• Strong experience/expertise with Power BI, Salesforce, Hubspot, or similar business intelligence/automation platforms.
• Demonstrated success managing agency relationships and external marketing partners.

Benefits

• In addition to salary, this role is eligible for benefits. The benefits would include medical, prescription drug, vision, and dental plans; 401(k) plan; paid parental leave; paid time off; and paid holidays.
• Additional details are available at https://www.reworldwaste.com/careers/benefits .
• Reworld™ provides an industry-leading benefits package that supports the whole person—and their families—through a balanced approach to mental, physical, and financial wellbeing. Regular full-time employees based in the USA have access to comprehensive medical, prescription drugs, dental, and vision coverage, FSA, HSA, short- and long-term disability benefits. Our 401(k) plan is industry-leading, with an up to 7% company match.