Performance Marketing Manager - Remote

California, USA (Remote)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive cross-brand marketing campaigns across email, social, and video for HBH with AI-enabled production and measurement.

  • Own campaign execution across segmentation, onboarding, and lifecycle flows.
  • Must-have: 3–6 years in marketing with hands-on Klaviyo or HubSpot and social campaign work.
  • Standout: Experience using AI-native tools to accelerate creative production and automation.

Job Description

Responsibilities

  • Plan and execute cross-channel campaigns across email, social, and video
  • Translate brand goals into clear messaging, targeting, and channel strategy
  • Ensure the right message reaches the right audience at the right moment
  • Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices
  • Own campaign execution including segmentation, onboarding, and lifecycle flows
  • Support list growth, deliverability, and performance optimization
  • Balance promotional initiatives with audience engagement and retention
  • Maintain cadence and quality standards across all active email programs
  • Collaborate with brand leads to develop social and video-driven campaigns
  • Repurpose long-form content into short-form video, carousels, reels, and email assets

Requirements

  • 3–6 years of experience in marketing, campaign management, or growth roles
  • Hands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign management
  • Working knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferred
  • Experience supporting both B2C (e-commerce) and B2B marketing programs
  • Demonstrated ability to operate in an AI-native marketing environment with proficiency in generative tools
  • Strong analytical skills with the ability to build and interpret campaign performance reports
  • Customer-facing professionalism and the ability to manage multiple priorities with minimal supervision
  • Comfort working across multiple brands and shifting priorities in a fast-paced environment

Benefits

  • Comprehensive health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off and holidays
  • Professional development and training opportunities
  • Flexible work schedule and remote work options
Hydrobuilder Holdings logo

Hydrobuilder Holdings

Hydrobuilder Holdings is the second largest omnichannel platform in the hydroponics, CEA and specialty agriculture industry in the United States, serving the entire spectrum of customers from hobbyists to the largest commercial growers through its online, retail and warehouse direct channels. The Company was formed in October 2020 and has since acquired four companies that are each market leaders across different sales channels and geographies: GreenCoast, the nation’s second largest hydroponics retailer; Hydrobuilder.com, a leading online retailer of hydroponics and horticultural supplies; Elevated Equipment and Supply, a full-service equipment and supplies provider; and Way to Grow, a Colorado-based retailer of aeroponic, hydroponic and greenhouse products.

Founded in 2020
55 employees (4 in marketing)

Traffic Signals

Monthly Visitors
190
Traffic Source Mix
Search
32%
Direct
42.1%
Referral
12.6%
Social
10.1%
Paid
2%

Headcount Trend

Current headcount: ~55

Marketing Team

Marketing Team Size
3 (5% of company)
Median Career Experience
11 years
Median Tenure
5.6 years