Performance Marketing Manager at Pink Lily | Nashville, TN

Pink Lily

Performance Marketing Manager

Nashville, TN (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution for a fashion/eCommerce brand on a part-time, remote basis, focusing on Google, Meta, and TikTok to hit ROAS and sales goals.

Manage and optimize campaigns across Google, Meta, and TikTok
Must-have: 5+ years in performance marketing with proven PPC success
Standout: Part-time remote freelance role with flexible hours and periodic check-ins

Job Description

Responsibilities

Manage and optimize digital advertising campaigns across paid channels, with a primary focus on Google, Meta, and TikTok ads
Develop and execute paid media strategies aligned with business goals, campaign calendars, and seasonal initiatives
Analyze campaign performance and provide regular reporting and actionable insights to improve ROAS and key KPIs
Manage budget pacing to ensure channels are properly funded and optimized to achieve forecasted sales goals
Recommend and implement optimizations based on data, including audience targeting, creative, messaging, and landing pages
Conduct ongoing A/B testing to improve campaign effectiveness
Collaborate with internal stakeholders to align on campaign assets and messaging as needed
Part-time freelance/contract role (estimated 10–25 hours per week, flexible based on business needs)
Remote work environment
Must be available for periodic check-ins, reporting, and collaboration during agreed-upon hours
Project-based and/or ongoing monthly engagement options

Requirements

5+ years of experience in performance marketing and paid media management
Proven success managing PPC campaigns
Strong experience with Google Ads and Google Analytics
Google Ads (Search) Certification preferred
Experience in fashion, apparel, or eCommerce strongly preferred
Strong analytical skills with the ability to interpret data and translate insights into action
Proficiency in Excel or Google Sheets for reporting and analysis
Self-motivated, organized, and able to manage priorities independently
Strong communication skills with the ability to present performance insights clearly to stakeholders

Preferred

Comfortable working in a fast-paced, high-growth environment
Able to quickly understand brand voice and customer base
Focused on performance, efficiency, and measurable outcomes rather than process-heavy workflows, functional AI knowledge preferred
Experienced in working as a contractor or consultant with minimal oversight

Pink Lily

Pink Lily is one of the fastest growing online boutiques in the country. We are committed to providing affordable fashion that makes all women feel beautiful and confident. We want to celebrate women of all shapes, sizes and color and really set the stage to help empower ALL women everywhere.Shop online 24/7 at www.pinklily.com.

Founded in 2014

Nashville, Tennessee, USA

185 employees (39 in marketing)

www.pinklily.com