Performance Marketing Manager (Paid Media)

Responsibilities

• Serve as a strategic lead for paid media, responsible for campaign management, client communications, and creative strategy
• Plan, design, and execute Paid Media campaigns to meet and exceed client goals
• Oversee campaign launches and maintain ongoing management with close attention to budget alignment
• Conduct bid management and optimization for optimal performance
• Execute A/B and split testing, including with third-party tools, to refine strategies
• Help lead and participate in internal and client-facing meetings to foster strong relationships and provide KPI updates
• Act as a client contact, addressing queries and supporting their growth trajectory
• Assist in taking ownership of client accounts, driving Electric Orange’s growth and reputation through successful client partnerships
• Execute all aspects of Paid Media campaigns, from setup to strategy development, with tactical expertise
• Use reporting and analytics tools daily to assess performance and inform data-driven decisions

Requirements

• 3+ years of hands-on experience in Paid Media, ideally in an agency setting
• 3+ years of experience with Facebook advertising
• 2+ years as a growth marketing lead for E-commerce DTC brands
• Proven experience managing $200k+ monthly budgets on Google and Meta
• Familiarity with working with campaigns across multiple platforms (Meta, Google, TikTok, Pinterest, LinkedIn, Snap, etc.)
• Strong communicator, able to simplify complex concepts and lead productive conversations with clients
• Adept at identifying and communicating core KPIs for E-commerce brands, with a consultative approach to strategy
• Project management skills, able to coordinate with diverse teams
• Strong visual creative sense for image and video content
• Understanding of conversion rate optimization and capability to advise on CRO improvements