Responsibilities

• Build, launch, and manage paid social campaigns across Meta, Tik Tok, YouTube, and other social advertising platforms.
• Support member acquisition campaigns aimed at driving new subscribers to Outside+ products.
• Drive newsletter subscriber acquisition efforts across paid channels.
• Support general content promotion efforts, building and applying ROI models to ensure campaigns consistently deliver profitable audience.
• Coordinate campaign assets, targeting requirements, timelines, and deliverables with Client Services, Creative, Ad Operations, and Sales teams.
• Perform quality assurance on creative assets, tracking, links, and campaign setup prior to launch.
• Monitor campaign pacing, budgets, delivery, and performance throughout campaign flight dates.
• Implement campaign optimizations to improve performance and ensure campaign KPIs are met.
• Track campaign performance and communicate optimization opportunities or delivery concerns to internal stakeholders.
• Produce post-campaign reporting, summarize key performance metrics, and provide actionable insights for clients and internal teams.

Requirements

• 5+ years of experience managing paid social campaigns for brands, publishers, agencies, or media organizations.
• Hands-on experience with Meta Ads Manager, TikTok, and Youtube required; experience with LinkedIn, Pinterest, Reddit, Google or other paid platforms is a plus.
• Strong understanding of paid campaign setup, audience targeting, budgeting, optimization, and reporting.
• Experience managing sponsored content or advertiser-funded campaigns
• Experience supporting subscription, membership, or newsletter acquisition campaigns is a plus.
• Comfortable building and working with ROI models to evaluate and ensure positive return on marketing spend.
• Familiarity with analytics and reporting platforms such as Sprout Social, Meta Business Suite, Google Analytics, or similar reporting tools.
• Strong analytical skills with the ability to translate campaign data into actionable recommendations and to bring a data-driven approach to campaign strategy, optimization, and reporting.
• Proficient with AI tools and comfortable exploring how to use AI to streamline workflows
• Excellent project management, organizational, and communication skills.

Preferred

• Passion for digital media, social platforms, and the active outdoor lifestyle is a plus.

Benefits

• health care
• vision
• dental
• retirement
• Flexible Time Away
• sick leave
• and more