Responsibilities

• Drive client growth across paid channels, primarily Meta Ads and LinkedIn Ads, owning structure, targeting, budgets, pacing, and optimization
• Manage a portfolio of client accounts totaling more than $2M in combined annual spend, each with its own growth targets and scaling plans
• Own client communication for paid performance: priorities, results, insights, and recommendations tied to revenue and pipeline
• Build and manage testing roadmaps across audiences, creative angles, formats, placements, and landing page hypotheses, designed to compound performance over time
• Build performance dashboards with Claude Code, connecting ad platform and analytics APIs, tailored to client growth goals and internal decision-making
• Build and maintain Claude knowledge bases so client context, learnings, and performance history scale across the team
• Own weekly and monthly reporting rhythms, including narrative summaries: what changed, what we learned, and what we are testing next
• Develop full-funnel audience strategies for prospecting and retargeting, aligned to funnel stage, offer, and sales cycle
• Collaborate with writers, photographers, designers, and the Creative Director to develop clear briefs, plan iteration cycles, and translate performance insights into stronger creative
• Monitor spend and performance trends daily, and catch issues before clients do

Requirements

• 5+ years in paid social or performance marketing, with hands-on ownership of growth outcomes
• Strong experience managing Meta Ads and LinkedIn Ads budgets, optimization, and reporting
• Hands-on Claude experience, including building knowledge bases and using Claude Code for dashboards and reporting workflows
• Genuine interest in technical products and the people who build them (if this isn’t you, please don’t apply)
• Proactive and resourceful: you chase down the tracking gap, the client answer, or the missing asset without being asked
• Precise: senior enough to work independently and ship client-ready work with minimal revision
• You read performance data and turn it into creative and audience decisions, and your portfolio shows it
• Strong creative judgment: you understand the design trends, patterns, and qualitative properties that drive performance, and you can look at an ad and say, this is a high performer, and here is why
• Confident leading strategy discussions with clients and creatives alike
• Comfortable in a fast-paced agency environment, moving between gear manufacturers, SaaS teams, and ecommerce brands in the same day

Preferred

• Organic social strategy and management experience
• Paid search experience (Google Ads)
• LinkedIn outbound messaging automation and list building experience
• HubSpot, Webflow, or other CRM and landing page tools

Benefits

• Location: Grand Rapids, MI (primarily onsite with hybrid flexibility earned)
• PTO: Unlimited after 6 months
• Benefits: Annual bonus eligibility and 401k match. Health benefits are not offered at this time.