Responsibilities

• We're hiring a full time Growth Marketing Associate in New York City. This role owns paid acquisition across Meta and Google Ads.
• Day to day, that includes budget management and optimization across our paid channels, briefing and testing creative with our content and design team, and reporting on blended ROAS and contribution margin.
• You'll also help plan seasonal campaigns around our wetsuit and apparel launches.
• We're a small team, so this role suits someone comfortable working independently. You'll have real ownership of the budget and the goals, along with the latitude to decide where spend goes and what to test next.

Requirements

• 2–3 years running paid media for DTC e-commerce brands, agency-side or in-house
• Hands-on Meta Ads Manager experience
• Google Ads across Search, Shopping, and PMax
• Comfortable in Shopify analytics and GA4, with a solid grasp of A/B testing and incrementality
• Strong creative instincts and a point of view on what makes an ad work
• A track record of self-directed work
• Organized enough to run multiple channels and campaign calendars at once

Preferred

• Apparel, surf, outdoor, or technical product experience
• Comfort with contribution margin as a decision metric, not just ROAS
• Familiarity with Klaviyo or a comparable email platform
• You surf, or you're genuinely drawn to the ocean and outdoors.