Performance Marketing Manager

Location: San Francisco, CA (Hybrid: In Office Tuesday–Thursday)

$120,000 - $140,000

The Company

Marine Layer is a Certified B Corp that designs and manufactures its own line of casual apparel, and sells through web, retail and wholesale. We have an amazing Fleet of 50+ stores (and counting!) across the country. Our success has been built on a small, hard-working team that has a lot of fun and passionately believes in what we are building.

We’re “growing up and glowing up”, from a start-up into a scaling national brand by staying true to our roots and thoughtfully expanding the team with some incredibly talented people who want to help us build something special. We work hard, move fast, and try not to take ourselves too seriously. But we are serious about building a best-in-class digital business. That’s where you come in.

Job Description

Marine Layer is looking for a Performance Marketing Manager who brings a “Challenge Accepted!” mentality to operational execution and is eager to protect our brand POV as we expand our digital footprint.

This role will optimize our paid marketing budget, maintain effective external partnerships, and use strategic metrics to gauge the success and impact of our performance marketing channels.

You’ll partner with and report into our Head of E-commerce to ensure alignment with top-down strategy while being a self-starter in your individual workflows.

What You’ll Do

Own our Performance Media Spend

• Bring your data-informed understanding of our customer’s digital experience to help develop our e-commerce strategy.
• Guide our agency partners on the creative pipeline and weekly business targets.
• Ensure performance marketing creative reinforces brand pov and editorial standards.

Lead with Analytics / Measure and report out on KPIs

• Present Performance Marketing KPIs to executive leadership weekly using agreed upon attribution methodology
• Use reporting share-outs to demonstrate impact and inform adjustments in strategy.
• Perpetually analyze and measure the impact of performance marketing spend on our customer’s digital experience and overall e-commerce strategy.

Keep Us Ahead of the Curve

• Stay curious and up-to-date on industry trends and current measurables to keep our strategy relevant and informed (i.e. exploration of how AI affects our roadmap)
• Explore new channels that can deliver sustained profitable growth (ie CTV or Reddit).
• Bring enthusiastic change-agility to a fast-paced digital environment.

What You’ll Bring

• 5-7 years of experience driving digital performance for a premium retailer with demonstrated YOY metrics.
• Maintain a professional and proactive approach to managing our agency and vendor relationships.
• Be an outstanding operator and executor by bringing our e-commerce strategy to life through measurable impact.
• Bring an entrepreneurial, growth-hacker mindset to our team.
• Have an appreciation for brand loyalty and our customer’s relationship with Marine Layer’s values and products.

Location & Work Environment

This is a full-time, hybrid role based in our San Francisco headquarters (Tuesday–Thursday in office). You’ll report directly to the Head of E-commerce and collaborate regularly with the greater Marketing team and cross-functional partners.

Why Marine Layer

• Own a critical growth channel with measurable business impact
• Shape the next phase of our digital evolution
• Work alongside a collaborative, creative leadership team
• Build a digital experience that feels as good as our clothes

Perks

• Competitive salary and potential for equity compensation.
• Flexible time off.
• Health, Vision, and Dental Insurance.
• 401k with Matching.
• Flexible Spending Accounts.
• Parental Leave.
• Wellness Allowance.
• Cell Phone Reimbursement.
• Generous employee discount.

Salary Range

$120,000 - $140,000 (commensurate with experience)

To Apply

Email hqhiring@marinelayer.com with your resume and a thoughtful note about why this role and Marine Layer are the right fit.

Marine Layer is proud to be an equal opportunity employer that welcomes applicants and employees of all genders, races, backgrounds, orientations, and nationalities.

Guess we’ve made it big

We heard someone out there is using fake job offers from us for a phishing scam. Wishing them bad vibes, but also wanted to share a few tips on how to stay safe.

1. We keep it direct when it comes to recruitment: our hiring communications will always come from a @marinelayer.com account

2. Double check the email address: most hiring messages come from either HQhiring@marinelayer.com and Jobs@marinelayer.com

3. If someone’s asking you to buy supplies for your first day, it’s not us. (We’d hook you up with that that)

4. We will never ask for personal information before onboarding. Keep that to yourself.

Just follow these four steps, watch out for sketchy links, and you too can ruin a scammer’s day.

Keep it safe out there!