Responsibilities

• Build and manage targeted digital campaigns to land new prospects to learn and try Legora products
• Use AI tools to speed up campaign work, creative variants, ad copy, audience/account research, and reporting, rather than doing everything manually
• Launch cross-channel campaigns across media channels, podcast ads, legal newsletters, and other emerging platforms
• Develop ABM strategies that align with sales priorities, targeting key account lists and segments
• Create tailored messaging and assets in collaboration with content and design
• Run A/B tests on creative, messaging, and channel mix to continuously improve performance
• Monitor funnel performance across campaigns, with clear visibility into CAC, ROAS, and pipeline contribution
• Own budget planning and spend pacing, ensuring every dollar drives measurable outcomes
• Report on results and optimize based on channel attribution, account engagement, and pipeline acceleration
• Stay on top of new trends in digital advertising, legal tech, and B2B buyer behavior