Responsibilities

• Manage paid media marketing with a focus on customer acquisition & conversion for the ecommerce business (.com & social), through the following channels: META, Google, Bing, Tik Tok, YouTube, Pintererst, Reddit, and other paid media opportunities as presented
• Manage Affiliate Marketing channel in conjunction with influencer marketing manager to achieve revenue targets while maintaining brand standards for partners and content
• Co-manage Digital Analytics and Performance Associate, supervising performance related duties and media performance analysis
• Develop, recommend, and execute all paid media campaigns & programs to drive sales, brand awareness, and overall customer interaction across a variety of devices and touch points.
• Analyze key KPIs on an ongoing basis to prioritize and drive optimizations and ensure campaigns are maximizing performance and hitting goals
• Work with analytic and finance teams to optimize paid media campaign budget and strategy
• Collaborate with our In-person (retail) channel to deliver paid media solutions for offline store traffic, events, sample sale appointments and awareness in new markets
• Partner with the brand, & creative teams to produce creative collateral that is innovative and personalized
• Collaborate with the CRM, organic social, and influencer marketing stakeholders to plan and execute compelling and cost effective digital media campaigns that align with the full brand marketing calendar
• Manage continuous testing pipeline and learn to improve creative, messaging, landing pages, audience targeting, budget optimization etc. across all paid media platforms
• Gather insights from search and social volume and trends to inform performance marketing strategy. Identify potential whitespaces and opportunities, as well as competitive threats
• Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement; including opportunities for additional paid media outlets and platforms

Requirements

• 4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L; Budget, tactics mix, and measurement
• Direct experience in paid search, paid social, display, video, etc. at industry-leading brands/companies – eCommerce, retail, and/or DTC preferred
• Strong working knowledge and proficiency in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, TikTok, Pinterest, Snapchat. Experience with streaming video media buying platforms is a plus
• Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with our brand voice
• Strong data analytics and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports
• Entrepreneurial mindset and goal-oriented (self-directed, proactive, and able to define and execute projects independently)
• Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner
• Ability to communicate across various functions and support your peers to deliver on business priorities
• Embrace flexibility in an entrepreneurial working environment, handle ambiguity and adapt towards changing priorities. Provide your opinion confidently and assertively
• This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Preferred

• Experience in rapidly growing brands with multi-million dollar media budgets

Benefits

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)
• This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.