Responsibilities

• Own the manage paid media strategy across search, social programmatic, and ABM channels.
• Set performance targets tied to pipeline, CAC, CPL, and revenue targets.
• Oversee and optimize budget allocation, pacing, and forecasting.
• Direct and manage agency partners to ensure high‑quality execution, testing, targeting precision, and performance reporting.
• Align paid programs with GTM priorities, campaign launches, and ICP strategies.
• Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops.
• Own the SEO strategy and roadmap, including traditional search and AI-powered search visibility.
• Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces (e.g., AI Overviews, ChatGPT-style answers).
• Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility.
• Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation.

Requirements

• 7+ years in performance marketing, growth, or demand generation roles
• Experience owning paid media strategy
• Strong SEO strategy and optimization experience, including technical, on-page, and intent-based SEO
• Understanding of schema, structured data, and content discoverability
• Familiarity with AI-driven search behavior and emerging generative search experiences
• Proven experience with CRO, experimentation, and funnel optimization
• Strong analytical skills with tools like GA4, Looker, Salesforce Marketing Cloud
• Proven ability to synthesize detailed information into executive‑level insights, clearly articulating business impact, optimization opportunities, and recommended actions to leadership
• Strong collaboration skills