Responsibilities

• Paid Media Strategy & Channel Performance Own the manage paid media strategy across search, social programmatic, and ABM channels.
• Set performance targets tied to pipeline, CAC, CPL, and revenue targets.
• Oversee and optimize budget allocation, pacing, and forecasting.
• Direct and manage agency partners to ensure high‑quality execution, testing, targeting precision, and performance reporting.
• Align paid programs with GTM priorities, campaign launches, and ICP strategies.
• Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops.
• SEO & AI Search Optimization Own the SEO strategy and roadmap, including traditional search and AI-powered search visibility.
• Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces (e.g., AI Overviews, ChatGPT-style answers).
• Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility.
• Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation.
• Monitor organic performance across: Traditional rankings and traffic Featured snippets and rich results AI-generated search summaries and answer inclusion (where measurable)
• Align paid and organic search strategies to maximize SERP and AI answer presence while improving overall demand efficiency.
• CRO Own the CRO roadmap across landing pages, forms, CTAs, and offers.
• Diagnose drop‑off points and friction across paid, organic, and AI‑influenced traffic paths.
• Lead structured A/B and multivariate testing using a hypothesis-driven framework.
• Partner with Website Development to design, implement, and QA experiments.
• Work with Analytics to evaluate test impact, statistical significance, and downstream pipeline effects.
• Performance Experimentation & Insights Build a unified testing and experimentation framework across paid media, SEO, AI search visibility, and CRO.
• Identify high-impact opportunities and prioritize initiatives based on business value.
• Translate analytics and data insights into actionable recommendations and tests. Share learnings and performance trends with marketing leadership to inform strategy and investment decisions.