Performance Marketing Manager at Keurig Dr Pepper Inc. | Burlington, MA | $97K/yr – $120K/yr

Keurig Dr Pepper Inc.

Performance Marketing Manager

Burlington, MA (On-site)

$97K/yr – $120K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize Keurig brand paid media across Google and Meta, turning data into actionable bets that lift revenue and subscription growth.

Translate strategy into concrete plans across Search, PMAX, and Paid Social, driving revenue and efficiency.
Build and govern testing, reporting, and cadence so category leads act on clear signals.
Identify risks and opportunities by linking signals across channels and surfacing prioritized actions.

Job Description

Responsibilities

Own execution and optimization of Keurig brand demand across paid media, ensuring strong efficiency, coverage and continued growth across a critical revenue-driving area
Translate strategy into clear execution plans across Search, Shopping/PMAX, and Paid Social, and drive actions that improve revenue, efficiency, and subscription growth (KSK/AD)
Lead high-impact initiatives (e.g., restructures, funnel optimization, subscription growth) with measurable outcomes
Own reporting and performance narratives, delivering clear insights and actions in weekly, monthly, and quarterly readouts
Identify risks and opportunities by exploring data and connecting signals across channels, and translate findings into prioritized actions
Raise analytical rigor across Category Leads, ensuring insights consistently lead to execution
Build and operationalize processes across creative planning, testing and reporting, and own the team’s operating rhythm (testing cadence, creative refresh cycles, performance reviews)
Ensure consistent, high-quality execution across category-led areas of the business
Drive accountability across paid media specialists through clear plans, performance visibility, and consistent follow-through
Leverage automation, alerts, and emerging tools (including AI where applicable) to improve efficiency, surface performance changes, and enable faster decision-making across campaigns

Keurig Dr Pepper Inc.

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981

Burlington, Massachusetts, USA

13K employees (1,517 in marketing)

www.keurigdrpepper.com

60% recommend to a friend

60% CEO approval