J.Jill

Performance Marketing Manager

Quincy, MA

$109K/yr – $120K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Own and optimize paid search, affiliate, and display programs to drive new customer acquisition and revenue, balancing strategy, budgeting, and cross-functional collaboration across marketing, creative, and merchandising.

  • Paid search, affiliate, and display planning, testing, and scaling to hit new-customer targets.
  • Partnership management and incentive design with publishers, influencers, and agencies.
  • Cross-functional alignment with brand, merchandising, and retail teams to ensure on-brand, scalable growth.

Job Description

Responsibilities

  • Paid Search Management: Own full-funnel strategy and execution of Google and Bing campaigns.
  • Identify, test and scale customer acquisition campaigns, utilizing all capabilities within Google and Bing platforms (Pmax, DemandGen, YouTube, etc.)
  • Perform seasonal updates to reflect new products, promotions and sales.
  • Affiliate Program Management: Lead, manage, and optimize the affiliate marketing program across influencers, content, loyalty and coupon/deal publishers.
  • Manage affiliate budget, including dynamic commissions, placement fees, agency fees and performance incentives.
  • Identify commission or placement incentives that will drive awareness and new customers.
  • Evaluate recruitment pipelines and promotional strategies.
  • Review and approve agency proposals, partner lists, and outreach strategies.
  • Display Advertising: Manage display advertising via our partnership with Live Intent.
  • Collaborate with creative team on briefs and assets.
  • Work with agency to identify creative or tactical opportunities to scale new customers.
  • Measurement, Optimization and Budget Tracking: Plan and forecast traffic, sales and customers driven by Paid Search, Affiliate and Display channels.
  • Monitor and analyze channel performance against KPIs including customer targets, revenue and ROI.
  • Ensure we’re meeting budget targets by tracking daily and weekly investment and forecasts.
  • Cross-Functional Collaboration: Collaborate on tests, strategies, budgets and results with the performance marketing team.
  • Work closely with brand, creative and merchandising to ensure messaging and campaigns remain on-brand.
  • Partner with retail team to identify and execute on store strategies (new store openings, market tests, etc).
  • Ability to report on learnings & insights across search, affiliates and display.