Own the D2C growth engine across paid channels while balancing end-to-end campaign management with data driven optimization and forecasting to hit revenue targets.

• Responsibilities: Growth Execution: End-to-end campaigns on Google Ads, Meta, TikTok Ads, and emerging channels with ROAS focus.
• Experimentation & Insights: Test new channels, run A/B tests, cohort analysis, and customer segmentation to lift performance.
• Analytics & Collaboration: Use SQL/Python where needed, support attribution modeling with the data team, CRO initiatives, and align with product, tech, and sales to optimize funnels.

Requirements

• 4+ years of experience in performance marketing or paid media roles, with a strong track record of contributing to measurable results
• Solid understanding of paid search and paid social, familiarity across additional digital channels and best practices
• Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals
• Familiarity with marketing automation and attribution tools
• Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data
• Strong organizational and project management skills, with the ability to manage multiple campaigns at once
• Clear and effective communication skills, including the ability to present insights simply
• Experience with marketing automation platforms and CRM systems is a plus
• Basic SQL/Python knowledge is a bonus, but not required

Preferred

• Basic SQL/Python knowledge is a bonus, but not required
• Experience with marketing automation platforms and CRM systems is a plus

Benefits

• Health, dental, and vision insurance, base plans 100% employer paid
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match