Performance Marketing Manager

Boston, MA (Hybrid)

$88K/yr – $110K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid media programs to generate net-new leads and measurable pipeline, balancing hands-on optimization with strategic, HubSpot-centric planning.

  • Paid media strategy and budget management across search, social, display, retargeting, and third-party channels
  • Cross-functional campaign orchestration with Demand Gen, Content, and Revenue Ops to drive integrated, measurable outcomes
  • Measurement and reporting using HubSpot, data hygiene, attribution, and funnel metrics to inform decisions

Job Description

Own and optimize paid media programs to generate net-new leads and measurable pipeline, balancing hands-on optimization with strategic, HubSpot-centric planning.

  • Paid media strategy and budget management across search, social, display, retargeting, and third-party channels
  • Cross-functional campaign orchestration with Demand Gen, Content, and Revenue Ops to drive integrated, measurable outcomes
  • Measurement and reporting using HubSpot, data hygiene, attribution, and funnel metrics to inform decisions
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IANS

3.8 Glassdoor

For the security practitioner caught between rapidly evolving threats and demanding executives, IANS Research is a clear-headed resource for decision-making and articulating risk. We provide experience-based security insights for Chief Information Security Officers and their teams. The core of our value comes from the IANS Faculty, a network of seasoned practitioners. We support client decisions and executive communications with Ask-an-Expert inquiries, our peer community, deployment-focused reports, tools and templates, and consulting.

Founded in 2001
Boston, Massachusetts, USA
466 employees (35 in marketing)
71% recommend to a friend

Traffic Signals

Monthly Visitors
25.5K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
28.9%
Direct
58.5%
Referral
6.5%
Social
4.6%
Paid
1.5%

Headcount Trend

Current headcount: ~467

Marketing Team

Marketing Team Size
26 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 2 years ago

Funding History

  • Apr 2024
    Series Unknown

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