Responsibilities

• Own and optimize Hammitt’s digital growth strategy across Meta, Google, YouTube, TikTok, Affiliate and CTV, with a focus on scaling profitable DTC revenue.
• Manage a $5.5M+ annual paid media budget, pacing and forecasting daily to hit aggressive revenue and efficiency targets (MER, CAC, LTV:CAC).
• Build and run a structured testing engine across creative, audiences, offers and landing pages, ensuring every test balances brand standards with performance goals.
• Improve efficiency and relentlessly optimize the marketing mix to lower blended CAC, keeping our growth engine running lean and mean.
• Dive deep into our customer data and segmentation strategies for high-value cohorts and high-ticket buyers.
• Partner closely with eCommerce, creative, and retention teams to improve CVR across PDPs and checkout, and drive email/SMS to 25–35%+ of DTC revenue.
• Align media strategy with inventory levels and margin realities, thinking in terms of contribution margin, not just platform‑reported ROAS.
• Turn complex performance data and attribution signals into clear, actionable stories and recommendations for the leadership team and agencies/contractors.
• Develop and execute a creative strategy that translates Hammitt’s premium brand identity into high-converting performance media, ensuring visual and narrative consistency across all paid channels.

Requirements

• 3+ years in performance marketing for DTC, fashion retail or premium consumer brands
• Previous budget oversight of $2M–$10M+ in annual spend
• Hands‑on experience with paid social, paid search and programmatic channels
• Managing and optimizing performance on Connected TV (CTV) platforms like MNTN and Vibe.co . is a bonus
• Proven ability to manage and drive growth from external agencies and contractors
• Strong grasp of CAC, MER, LTV and contribution margin (beyond platform ROAS)
• Fluency in GA4 and Shopify; experience training AI agents and with tools like Triple Whale or Northbeam
• A mix of analytical rigor, curiosity and love for building brands, not just buying clicks

Preferred

• Managing and optimizing performance on Connected TV (CTV) platforms like MNTN and Vibe.co . is a bonus

Benefits

• bonus
• flexible unlimited PTO
• full benefits (health, dental, vision, 401K employer matching, etc.)