Performance Marketing Manager

St. Louis, MO (Hybrid)

$95K/yr – $105K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and execution for a mid-to-senior role in a financial services firm, focusing on six-figure budgets and cross-channel campaigns.

  • Plan, execute, and optimize paid search and paid social campaigns across Google, Bing, LinkedIn, and Meta.
  • Must-have: 5+ years of experience in paid media or performance marketing.
  • Standout: Manage six-figure monthly budgets and collaborate with agencies and analytics teams.

Job Description

Responsibilities

  • Plan, execute, and optimize paid search and paid social campaigns across Google, Bing, LinkedIn, and Meta
  • Manage performance of six‑figure monthly digital media budgets
  • Partner with external agencies on campaign execution, strategy, and reporting
  • Develop and manage campaign targeting, audience strategies, and keyword portfolios
  • Optimize landing pages and conversion paths in collaboration with the web team
  • Implement structured A/B testing programs for creative, messaging, and offers
  • Monitor campaign performance and deliver regular reporting on ROI and lead quality
  • Collaborate with analytics and CRM teams to ensure accurate tracking and attribution
  • Identify opportunities to expand into new performance channels

Requirements

  • Bachelor's degree or relevant work experience
  • 5+ years of experience in paid media or performance marketing
  • Expertise in Google Ads, LinkedIn Ads, and Meta Ads
  • Experience managing lead generation campaigns
  • Strong understanding of conversion funnels and attribution
  • Experience working with analytics platforms such as GA4 and marketing dashboards

Preferred

  • Experience in financial services, fintech, or professional services is a plus

Benefits

  • annual cash bonus
  • a comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k)
Focus Financial Partners logo

Focus Financial Partners

4.5 Glassdoor

Focus is an interdependent network of wealth management, business management, and related financial services firms, rooted in a client-first approach and powered by the collective energy and capabilities of its many advisors and professionals. The Focus network includes wholly owned firms operated under the Focus Partners brand that reflect the company’s key business lines. Through a blend of innovative solutions, strong capital backing, and deep business expertise, Focus empowers its firms to achieve their business objectives by helping them to better serve their clients and advisors.

Founded in 2006
New York, New York, USA
1.3K employees (4 in marketing)
92% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
12.2K
Traffic Source Mix
Search
31.3%
Direct
54.7%
Referral
7.9%
Social
4.5%
Paid
1.6%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
4 (0% of company)

Funding

Total Funding
$85M
Last Raise
$50M
Series Unknown, 16 years ago

Funding History

  • Nov 2009
    Series Unknown • $50M
  • Jan 2006
    Private Equity • $35M

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