Responsibilities

• Primary Channel Ownership: Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.
• Strategic Management: Lead and manage full-funnel search, YouTube, and Performance Max (PMax) campaigns to capture users across every stage of the journey.
• Growth Mindset & Ownership: Think beyond pure user acquisition to identify how search and owned channels can drive holistic growth for the business.
• Experimentation & Testing: Design and execute a rigorous roadmap for experimentation and creative A/B testing across ad formats, landing pages, and app store assets to continuously improve performance.
• Creative Collaboration: Partner closely with creative teams to develop innovative ad concepts, test new messaging, and ensure assets resonate with search intent.
• Data-Driven Optimization: Monitor key metrics (CPI, CPA, ROAS, LTV, and retention) and collaborate with analytics teams to understand attribution and user behavior.
• Budget & Forecasting: Manage large-scale budgets and forecasting, ensuring efficient resource allocation to maximize ROI.
• Lead with AI: Leverage AI tools to automate workflows, enhance marketing effectiveness, and drive operational efficiency.

Requirements

• 5+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth.
• Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
• Proven track record of managing large-scale budgets and delivering measurable growth results.
• Deep experience in designing and analyzing marketing experiments and creative A/B tests.
• Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch.
• Ability to adapt with agility in a fast-paced, dynamic environment.
• Exceptional cross-functional collaboration skills, particularly with creative and technical teams.

Preferred

• Experience with rewards-driven mobile apps.
• Familiarity with SQL or advanced data analytics skills.