Responsibilities

• Strategic Leadership: Develop and execute a comprehensive, multi-channel performance marketing strategy that aligns with Digistore24’s business objectives, focusing on driving new vendor and affiliate acquisition, as well as customer retention.
• Channel Ownership: Oversee all aspects of paid search (SEM), paid social media, and email marketing campaigns. This includes planning, budgeting, execution, and optimization to maximize ROI and achieve KPIs.
• Team Management & Development: Lead, mentor, and develop a team of marketing professionals, including the Paid Media Manager and Email Strategy Manager. Foster a culture of high performance, continuous learning, and data-driven decision-making.
• Data Analysis & Reporting: Establish a robust analytics framework to measure, monitor, and report on campaign performance. Analyze data to uncover actionable insights, identify trends, and make data-informed recommendations for optimizing campaigns and improving key metrics such as CPA, ROAS, and LTV.
• Budget Management: Manage the performance marketing budget effectively, ensuring optimal allocation of resources across channels to meet or exceed targets while maintaining efficiency.
• A/B Testing & Optimization: Champion a culture of continuous improvement by developing and implementing a rigorous A/B testing and experimentation roadmap for creatives, landing pages, and campaign targeting.
• Cross-Functional Collaboration: Work closely with other departments, including Sales, Product, and Content, to ensure a cohesive and integrated marketing approach that supports the entire customer journey.
• Industry Expertise: Stay at the forefront of digital marketing trends, new technologies, and best practices to identify and leverage new opportunities for growth.

Requirements

• Experience: 5-7+ years of experience in performance marketing, with a strong background in managing paid search, paid social, and email marketing campaigns.
• Leadership: 2+ years of experience directly managing and developing a team of marketing professionals.
• Proven Track Record: Demonstrated success in developing and executing marketing strategies that have driven significant, measurable growth in customer acquisition and revenue.
• Platform Proficiency: Hands-on expertise with major advertising platforms including Google Ads, Microsoft Ads, Meta (Facebook) Ads, LinkedIn Ads, and others.
• Analytics Skills: Advanced proficiency with web analytics tools (e.g., Google Analytics) and data visualization platforms. Strong ability to analyze complex data sets and translate them into actionable insights.
• Email Marketing: In-depth knowledge of email marketing best practices, marketing automation platforms, and CRM systems.
• Education: Bachelor’s degree in Marketing, Business, Statistics, or a related field is preferred.

Preferred

• A highly analytical and data-driven mindset.
• Exceptional strategic thinking and problem-solving abilities.
• Strong leadership and team management skills with a passion for mentoring others.
• Excellent communication, presentation, and interpersonal skills.
• A proactive and results-oriented approach with a strong sense of ownership.
• Ability to thrive in a fast-paced, entrepreneurial environment.