Responsibilities

• Own performance marketing end to end: creative strategy, campaign structure, budgets, attribution, and CAC optimization across Meta, Google Search, Reddit, X, and emerging channels.
• Build and run a short-form video content engine, producing it yourself, directing creators, or growing a creator pipeline.
• Audit and refresh paid strategy with a rigorous, data-driven testing cadence: what to launch, what to kill, and why.
• Partner with engineering to ship and iterate landing pages and funnel experiments.
• Turn customer feedback into sharper positioning and higher-converting creative.
• Manage influencer and UGC pipelines to scale creative volume.

Requirements

• 2-5 years in performance marketing or paid acquisition at consumer companies.
• A proven track record scaling Meta paid ads at a consumer or DTC startup.
• Direct ownership of a paid budget ($50K+ spend) with measurable, results-driven outcomes.
• Hands-on expertise managing and optimizing Meta Ads campaigns.
• Able to work on-site in San Francisco daily.

Preferred

• Experience building or managing a short-form video content pipeline.
• A track record running a successful creator channel or influencer strategy (e.g., YouTube).
• Ability to create short-form video or direct creative yourself.

Benefits

• Meaningful early-stage equity at a well-backed company.
• A clear path to leadership as the function scales.
• Visa sponsorship: Available; transfers and new sponsorships considered, with relocation support