Responsibilities

• Own and optimize our existing paid media programs across Google Search, LinkedIn, retargeting and programmatic display, account-based advertising (e.g., Demandbase), software review sites, content syndication, and sponsored placements in developer and data-engineering communities and newsletters.
• Run a continuous test-and-learn program across audiences, keywords, creative, offers, landing pages, and bidding strategies; optimize on a weekly cadence, document what works and what doesn't, and turn findings into repeatable playbooks.
• Research and evaluate new channels and ad formats, launch pilots with clear success criteria, and scale or cut them based on results.
• Define and enforce tracking standards (UTM conventions, conversion events, offline conversion imports) so that paid performance is measured against SQLs and pipeline, not just clicks and form fills.
• Partner with GTM Systems, which owns Salesforce and the GTM data stack, to integrate ad platform data, build closed-loop attribution, and maintain reporting from spend to pipeline.
• Work with product marketing, content, and design on ad messaging, creative, and high-converting landing pages; own conversion rate optimization for paid traffic.
• Manage the paid media budget in partnership with Finance, including pacing, forecasting, and monthly reconciliation.
• Manage relationships with media agencies, ad platform representatives, and vendors.
• Report on spend, efficiency, and pipeline contribution to marketing and GTM leadership, with clear, data-backed recommendations.

Requirements

• 4–8 years of hands-on paid media / performance marketing experience, ideally within B2B SaaS or technology companies with enterprise sales cycles.
• Deep, hands-on expertise in Google Ads and LinkedIn Campaign Manager; experience with programmatic and account-based advertising platforms (e.g., Demandbase, 6sense, StackAdapt) is a strong plus.
• Experience building closed-loop measurement: offline conversion tracking, Salesforce campaign attribution, and reporting on cost per SQL and cost per opportunity.
• Strong analytical skills, with fluency in GA4, ad platform analytics, and spreadsheets; SQL or experience with BI tools is a plus.
• Track record of designing structured experiments and translating results into decisions.
• Experience with landing page and conversion rate optimization.
• Excellent project management skills and comfort managing multiple priorities in a fast-paced, high-growth environment.
• Strong written and verbal communication skills.
• Experience working cross-functionally with GTM, product marketing, content, and design teams.
• Familiarity with developer or data-engineering audiences, or with the open-source data ecosystem, is a plus.

Benefits

• comprehensive benefits package featuring premium medical, dental, and vision coverage, life insurance, and a 401(k) retirement plan.
• Employees enjoy at least 16 days of PTO, parental leave, health savings options, and access to our employee assistance program.